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about me
Hello đź‘‹ here's a bit about me!
A creative director, executive producer, operational excellence advocate and globally-minded business enthusiast.. my professional passions are part of what make me - me.
The world-class brands and inspired startups that I have been honored to be a part of and partner with have helped to me to continually grow and develop my own dynamic leadership style.
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Core Competencies
Global Creative Direction
Video Production
High-Level Communications
Project & Program Management
Project & Program Management
Global Creative Direction
Project & Program Management
Project & Program Management
Global Creative Direction
Global Creative Direction
Project & Program Management
Global Creative Direction
Marketing & Creative Execution
Core Values
Curiosity
Challenge
Leadership
Enthusiasm
Video Production
Knowledge
Compassion
MY RESUME
Experience That Leads. Ideas That Last.
Experience
Samsung Ads
Head of Ads Creative / NASB Marketing
 / Creative Director - San Diego, CA / NYC, NY
2024-Present
- As Head of Ads Creative and Creative Director for Samsung Ads, focus on North America with a $1.5+M budget, consistently driving B2B creative and select B2C support, navigating operational challenges, and managing global Brand Refresh launched in 2025.
- Consistently spearhead significant advancements in advertising creativity across the organization, resulting in enhanced brand presence and tangible image transformation.
- Operate within Samsung Ads' extensive advertising ecosystem, leveraging the largest single source of TV data to deliver reach, scale, and precision for advertisers.
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- https://news.samsung.com/us/samsung-ads-reveals-interactive-ad-formats-tv-network/
- https://news.samsung.com/us/samsung-ads-spotlights-future-of-ctv-key-trends-driving-advertising-innovation-2025/
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Head of Global Creative Services
 / Creative Director - San Diego, CA / NYC, NY
2020-2023
- As Global Head of Creative Services and Creative Director for Samsung Ads, focus on North America with a $1.5M budget, consistently driving specific business verticals, navigating operational challenges, and providing leadership and guidance for regional teams in Europe, Latin America and Australia/New Zealand.
- Operate within Samsung Ads' extensive advertising ecosystem, leveraging the largest single source of TV data to deliver reach, scale, and precision for advertisers.
- Consistently spearhead significant advancements in advertising creativity across the organization, resulting in enhanced brand presence and tangible image transformation.
- Championed, secured funding, and launched new centralized project management and DAM platforms to enable a more digitally dexterous marketing organization. Migrated core creative project management and delivery of external brand assets, increasing transparency and enabling tracking and optimization of projects and marketing materials delivery.
- Recognized for changing the way clients view and understand Samsung Ads’ native TV ads, developing over 300 UI templates and 50 demos, including self-guided experience walk-throughs for clients, achieving 10,000 views and 2,000 shares.
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Head of Creative Services
 / Creative Director - San Diego, CA / NYC, NY
2016-2019
- Initiated career as a Consultant and Creative Director, seamlessly transitioning to head of Creative Services at Samsung Ads, playing a pivotal role in expanding the brand's presence, global footprint and crafting its identity.
- Instrumental in the inception and development of the Samsung Ads brand, creating a distinct logo, style guide, and overall look and feel, ensuring global brand consistency.
- Directed teams in producing diverse go-to-market materials, including digital, print, presentation, video, motion and event support, with a focus on creating cohesive, impactful brand experiences across Smart TVs, mobile, in-home, and wearable devices.
- Honored as the inaugural "Ace of Initiative" award winner at the 2019 Samsung Ads OTTy Awards and spearheaded the first-ever Samsung Ads 2018 Elevate Global Sales Conference.
Consultant
Creative Director
 / Digital Strategist - San Diego, CA
2012 - 2015
- Provided creative design, direction, and strategic guidance across digital, video, and presentation design for a diverse range of clients, including startups and globally recognized brands.
- Worked with notable companies such as Mighty PR, Viking River Cruises, Hulu, Tealium, Samsung, The Greatist, Fluc, Altereal.io, and Obvious Ventures, helping them craft compelling stories and surpass their business objectives.
- Contributed to Samsung Mobile Solutions Center, overseeing projects launching the Samsung Milk music service and ProPoint photo app, and developing all on-stage speaker presentations for the inaugural Samsung Developer Conference.
Hulu
Creative Director
, Advertising Creative Services - Santa Monica, CA
2008-2012
- Served as Hulu's inaugural ad creative, quickly evolving from a solo contributor to leading a team of 10, responsible for establishing and directing Hulu Creative Services Agency.
- Built up Hulu's internal house agency, bringing sales and marketing strategies and ideas to life through beautifully crafted presentations, campaigns and materials inspired by the streaming platform that disrupted the world of linear advertising.
- Played a pivotal role in developing innovative digital advertising content, contributing as lead writer to 5 winning patents and collaborating with legal teams on compliance and contract issues.
- Managed custom creative for over 1,000 brands, including Microsoft, XBOX, McDonald’s, P&G, FedEx, State Farm, VISA, AT&T, Unilever, Disney, Fox, Sony, Universal, EA, SEGA, and more, overseeing the creation of cost-efficient, pixel-perfect advertising products for the digital marketplace, supervising creative and production teams, and hiring talent for new projects.
The Walt Disney Company |Â Disney Online
Director
, Programming - North Hollywood, CA
2006-2008
- Spearheaded the Disney.com homepage relaunch and established a high standard in online programming, achieving a 60% increase in top-level channel engagement and meeting fiscal targets.
- Enhanced user experience by cutting download times by 40%, improving access for families and children to Disney content.
- Directed Disney.com's content distribution strategy and Standards & Practices, aligning with audience preferences and driving business results for 60+ business units.
- Managed all aspects of Disney.com's digital strategy, including house media inventory forecasting and comprehensive research, leading a team of 8 to ensure cross-divisional collaboration and strategic alignment.
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Director
, Franchise, Content, & Media Development - North Hollywood, CA
2006-2007
- Led the development and management of Disney.com's content team, achieving over 20% year-over-year growth
through the creation of a dozen Disney-branded sites and the launch of DisneyFairies.com, where guests created over
4.2 million fairies in 2007. - Served as the Executive Producer for nearly 50 short-form original Disney Motion videos, highlighting Disney celebrities and creative executives, and pioneered Disney's first online video content team.
- Defined the strategic vision and direction for key Disney-branded franchise products, including Mickey Mouse, Winnie The Pooh, the Power Rangers and more - successfully steering franchise development and online content initiatives.
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Director
, Site Planning, Video & Operations - North Hollywood, CA
2003-2005
- Upheld Disney's platinum standard in family entertainment, overseeing top-level programming, ad-supported content, and video product development for Disney.com.
- Achieved a 60% increase in daily users and page views across all channels within 12 months to meet revenue goals, coupled with a 40% reduction in download times over 6 months.
- Led a team recognized for their exceptional work, winning the Ad Tech 2004 "Best Consumer Campaign" for Disney’s Magic Artist and the IAB Web Marketing Award’s 2005 "Best Advertising Newsletter" for Disney Insider.
Additional Role :Senior Manager, Audio/Visual Multimedia Development & Operations
Early Career : Senior Manager, Audio/Visual Multimedia Development & Operations
Education
Baylor University  Bachelor of Business Administration, Marketing
Animation Mentor  Advanced Studies Certificate, Character Animation
Patents
PATENT (Shared): Configuring Advertisements in a Video Segment based on a Game Result | United States 13/417,151 | March 9, 2012
PATENT (Shared): Method and Apparatus for Permitting User Interruption of an Advertisement and the Substitution of Alternate Advertisement Version | United States 20120110615 | May 3, 2012
PATENT (Shared): Method and Apparatus for Providing User Information to Improve Advertising Experience Method and Apparatus for Providing User Information to Improve Advertising Experience | United States 20120110619 | May 3, 2012
PATENT (Shared): Method and Apparatus for Providing User Control of Advertising Breaks Associated with a Media Program | United States 20140359667 | December 14, 2014
PATENT (Shared): Providing a survey during an advertisement opportunity to improve advertising experience | United States 9,202,224 | December 1, 2015
Professional Associations
Producer’s Guild of America: New Media Council
AIGA The Professional Association for Design
Samsung Ads Women+
AIGA The Professional Association for Design
Samsung Ads Women+
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