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WORK THAT WORKS
World-class Materials
Supporting and collaborating with an exceptional Marketing team involves commitment, everyday innovation and the ability to scale.
Describing the breadth and scope of work from an internal creative team focused on B2B can often be a challenge - but perhaps a couple of examples can paint a picture.
Samsung Ads 2025 Brand Refresh
At Samsung Ads, we don’t just keep up with change - we drive it! In December of 2024 we got bold with our brand positioning and identity by taking a refreshingly honest shift with our positioning to be fully client-centric to focus on how “With Samsung Ads, Results Start Here!” As the Creative Director for Samsung Ads, I worked alongside Marketing and our new branding agency, Loyalkaspar, to bring a fresh, clean and clear evolution to our brand.
B2B materials
Describing the breadth and scope of work from an internal creative team focused on B2B can often be a challenge - but perhaps a couple of examples can paint a picture.
In May of 2022 we brought the Samsung Ads Global Marketing North America Team together for a very special summer workshop. It was the first time we had the whole team in the same room in nearly two years due to the pandemic, and in my role as Creative Director and Head of Global Creative Services, I was asked to have my team create a video to set the tone and kick off festivities. We decided there was no better way to do this than to celebrate all the things we had created and accomplished so far that year, and this video is a great sampling of our work and how great creative impacts the business.
Materials Design
Literally thousands of decks, digital ads and marketing materials have benefitted from my keen eye and inspired collaboration. From polished keynotes for trade shows like CES, SXSW, MIPCOM, TCA, NRF and the Upfronts, to advertising sales pitches, product presentations or tech roadmaps to digital advertising across all audiences – I help deliver the right message for the right audience with targeted flare.
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